Promos to Manage San Marino Outlet Experience

Promos is thrilled to announce a significant expansion of its portfolio with the acquisition of the management of San Marino Outlet Experience. This new partnership marks a major step in our growth strategy and further solidifies our leading position in the Italian outlet market.

A Major Expansion for the Promos Portfolio

With the addition of San Marino Outlet Experience, our network now comprises 7 outlet centers, totaling 850 stores and over 180,000 square meters of Gross Leasable Area (GLA) under management. These figures not only demonstrate the trust placed in Promos by prestigious partners but also bring our market share close to 30% in the sector, confirming our undisputed leadership.

An Ambitious Development Plan for the Future

Our vision for San Marino Outlet Experience is based on an ambitious multi-year development plan, aimed at maximizing the asset’s value and strengthening its competitive market position. The main pillars of our strategy include:

• Expansion of the commercial offer: We will introduce new brands and concepts to further enrich the shopping proposition.
• Strengthening the customer experience: We will create even more engaging and memorable visiting experiences for our customers.
• Enhancing environmental sustainability: We will implement initiatives aimed at reducing environmental impact and promoting sustainable practices.
• Development of tourism-dedicated services: We will boost the offering for visitors and tourists, integrating the outlet into the local tourism fabric.

Continuing a Path of Success

San Marino Outlet Experience, inaugurated in 2021 and originally promoted by Borletti Group, Hines, and VLG Capital, had already embarked on a consolidation path in 2024 thanks to the entry of the IDEA CCR II fund (managed by DeA Capital Alternative Funds SGR S.p.A.) as a financial partner of the owning company. Promos is proud to continue this journey, bringing our expertise to accelerate the outlet’s growth and success.

We are ready to leverage our experience and passion to make San Marino Outlet Experience an even more attractive and successful destination.