San Marino Outlet: A New Shape of Future

On November 25, “A New Shape of Future” was presented, the new growth plan for San Marino Outlet: a development project that started in July 2025 and will continue until 2028.
Promoted by Promos and shared with the center’s owners — Borletti Group, Domus, and DeA Capital Real Estate — the project aims to strengthen the Outlet’s visibility and consolidate its role as a key reference point for the Adriatic area through:

• significant commercialization in 2026
• the creation of a food court in 2027
• expansion of the center in 2028

The event involved the entire Outlet community: journalists, stakeholders, tenants, prospects, and staff, welcomed with orange balloons and small gifts distributed by Promos at dawn.

In the morning, the Press Conference introduced the project, followed by the Business & Stakeholder Meeting in the afternoon, attended by over 200 participants.

Visitors enjoyed spectacular fire performances and a professional ice-skating show of international level, bringing the Outlet to life.

The day concluded with a private evening event for employees, guests, and partners, celebrating the strong participation and shared vision that define the Outlet’s future.