Promos at BIT 2026 | Milan

The Marketing Department, together with the head office team and the asset teams, participated in BIT Milano – the International Tourism Exchange in Milan, one of the main events for the tourism sector at national and international level.

Our presence at the event is part of a structured process to strengthen the tourism positioning of our assets, with the aim of consolidating relationships with operators in the supply chain and strategically increasing our work in tourism.

During the day, numerous meetings were organized dedicated to individual assets with tour operators, accommodation facilities, and qualified representatives from the local area and international markets.

This networking activity aimed to attract new flows, strengthen the 2026 projects, and generate value for the areas in which we operate, consolidating the role of our centers as attractive destinations from a tourism perspective.