Filippo Maffioli Speaker at ADCC 2025

“At Promos, we believe that management is not simply administration, but vision, innovation and value creation.”

This was the focus of the keynote delivered by our CEO Filippo Maffioli at the 2025 ADCC-Italia National Conference for Shopping Center Directors, held yesterday in the stunning setting of MaxiMall Pompeii.

For Promos, innovation today means transforming every Outlet and Shopping Center into a true Shopping Destination: spaces that combine retail, food service, and essential amenities, and that—through culture and entertainment—can extend dwell time and meet all the needs of visitors.

This approach is based on three pillars: Data-driven decision-making, Redevelopment of underperforming assets, and Tailored strategies for each territory.

Only through this approach is it possible to create vibrant, community-rooted destinations capable of attracting increasingly demanding consumers.