Filippo Maffioli at Il Quotidiano Immobiliare conference “Real Estate Asset Classes,” June 11, 2026.

“Retail is back”? In reality, it never went away.

In his speech at the conference “Real Estate Asset Classes” organized by Il Quotidiano Immobiliare, our CEO Filippo Maffioli highlighted how retail real estate continues to demonstrate resilience and adaptability.

In 2025, the Italian market attracted €3.5 billion in retail sector investments, with 60% allocated to shopping centers and factory outlets: a sign of the confidence that investors and the financial system continue to place in the sector.

Resilience, however, is not enough. To remain relevant, it is necessary to constantly invest in the evolution of assets: not only by modernizing facilities, but by rethinking the offering and the experience to meet new consumer needs.

With a 30% share of the Italian factory outlet market, Promos continues to invest in the evolution of its portfolio, with the goal of transforming places that began as simple shopping destinations into increasingly attractive, modern, and relevant landmarks for communities and investors alike.

Watch the full speech: https://www.linkedin.com/feed/update/urn:li:activity:7472572158360322048