20 Years of Barberino Outlet: A Milestone Looking Ahead

The 20th anniversary of Barberino Outlet was not only a celebratory moment, but also an important opportunity to share with all the stakeholders who have contributed to the center’s growth.
A milestone that marks the beginning of a new phase of development, supported by an investment plan aimed at further strengthening its attractiveness and positioning, with the goal of continuing to generate value for the local area and all partners involved.

The day saw significant visitor attendance and was enriched by entertainment experiences designed to enhance engagement, confirming the center’s increasingly central role as a destination capable of integrating shopping, social interaction, and leisure time.

Particularly noteworthy was the joint presence of Institutions, Ownership, and Management, highlighting a shared development path that continues to generate economic, employment, and tourism value for the Mugello area and the wider Tuscany region.