Promos consolidates its leadership in the outlet sector and is accelerating in the full-price market

This is Promos’ vision as outlined in the supplement “Scenari: Moda Outlet & Retail” in Il Sole 24 Ore.

In the interview, our CEOs Filippo Maffioli and Tomaso Maffioli discuss the evolution of a model that began with leadership in the Outlet segment — now holding a 30% market share in Italy — and has expanded into Full Price, asset regeneration and the enhancement of retail spaces that are increasingly integrated with local areas, services, food and entertainment.

For Promos, creating value means recognising the potential of every asset and transforming it into a concrete, sustainable and distinctive growth trajectory.