Conference “La Civiltà del Mattone” Panel “Le Città Stanche” | February 19, 2026

Our cities are changing. Some are growing, others are struggling to find a new balance. This was the focus of the panel discussion “Le Città Stanche” during the conference “La Civiltà del Mattone,” organized by Il Quotidiano Immobiliare: a concrete discussion on possible solutions for urban regeneration.

In his speech, our President Carlo Maffioli presented Promos’ point of view: cities need not only structural interventions, but also competent, continuous, and results-oriented management.
Promos’ proposal is “Town Center Management,” an approach that transfers the expertise we have gained in the management and revitalization of commercial structures to urban centers through:

– coordination of public and private stakeholders;
– implementation of attractiveness and positioning strategies;
– professional management of spaces, flows, and product mix;
– transformation of city centers into living, sustainable, and competitive ecosystems.

Cities are not tired: they need vision, method, and management.