Shopping, Entertainment and Community Engagement: the Promos Summer Across Our Outlets

Throughout the summer, our Outlet Centers hosted a structured programme of events that combined shopping, music and entertainment, transforming each location into a space for experiences and social interaction for a diverse audience.

Season Highlights

• 6 Outlet Centers involved: Barberino Outlet, Brugnato 5Terre Outlet Village, Mondovicino Outlet Village, San Marino Outlet, Santangelo Outlet Village, Valmontone Outlet
• Over 30 artists featured across the events
• More than 420,000 participants, confirming strong interest and growing engagement

The initiative strengthened the role of our Centers as key summer destinations, capable of combining high-quality shopping with a curated entertainment offering.

We extend our thanks to all visitors who contributed to the success of the season.