Carlo Maffioli at the Conference on Business and Sustainability at Brugnato 5Terre Outlet Village
Promos shared its vision for the future of retail at the conference “San Mauro Spa Società Benefit e Luna Blu, a concrete experience of business and social inclusion” held on Thursday, May 8th at Brugnato 5Terre Outlet Village. The event provided an important opportunity for discussion on business models centered around sustainability and the ability to generate positive social impact, themes increasingly central to the sector’s development strategies.
President Carlo Maffioli’s Speech: Experience and Vision
Our President, Carlo Maffioli, spoke during the plenary session, bringing Promos‘ consolidated experience in the development, promotion, and management of innovative commercial destinations in Italy. In his speech, President Maffioli praised the Brugnato 5Terre Outlet Village initiative, calling it a virtuous and pioneering example on the national scene. He stressed the strategic importance of projects capable of integrating excellent economic performance with a concrete and measurable positive impact on local communities and the surrounding territory.
Brugnato: A Model for the Future of Retail
“Observing realities like Brugnato up close, which Promos has proudly managed since 2024, and its tangible commitment to social inclusion, particularly through the valuable collaboration with the Luna Blu association, confirms that we are on the right path,” commented President Maffioli. “These business models not only demonstrate full sustainability but truly represent the evolutionary future of our sector.”
Collaboration and Recognition: Shared Value
Special praise was given to San Mauro Spa for its significant transformation into a Benefit Corporation, a formal step that crystallizes a multi-year commitment to ethical and responsible business. At Promos, we are proud to actively collaborate with excellent entities like Brugnato 5Terre Outlet Village – recently recognized among the top five outlets in Europe for growth rate in the prestigious European Outlet Industry Review 2025 – which demonstrate daily how it is possible to create and distribute shared value.
Promos’ Ongoing Commitment to Sustainable Development
Promos will resolutely continue to support and promote the development of commercial destinations that transcend the simple function of shopping venues, establishing themselves as true catalysts for economic growth, social integration, and cultural vitality for the territories that host them.